Mazda has started 2016 in the best possible way, posting a January-record 10,016 sales, according to VFACTS figures released today.
The new benchmark represents the first time that Mazda has sold over 10,000 cars, SUVs and utilities in January, eclipsing the previous best of 9,411 sales in 2014.
With a January market share of 11.9 percent, the highest share ever recorded by Mazda, both Mazda 2 and Mazda 3 topped their respective sales segments, while Mazda was the country’s leading full-line importer.
Enjoying an 11.2 percent rise in sales Year-on-Year, Mazda was the nation’s second best-selling car maker in January – a position it held at the end of 2015 after selling an all-time record 114,024 vehicles.
Leading the way was Mazda 3 with 3,722 January sales. Topping the small car segment with a 23.5 percent market share – which is a record – Mazda3 was Australia’s most popular vehicle last month.
Mazda 2 also made a strong start to the year with 1,381 retails. Like the Mazda3, it also heads its segment as the nation’s highest selling light car.
Mazda’s award-winning SUV range continues to attract buyers to Dealerships with 1,750 Mazda CX-5 and 1,391 Mazda CX-3 January sales. Both sit second in their respective sales segments. With an all-new model arriving in Australia mid-year, Mazda CX-9 recorded 210 sales last month.
Mazda MX-5 had one of its best Januarys ever after being awarded Wheels magazine’s prestigious 2016 Car of the Year. Now a three times winner of this high respected award, MX-5 backed this up with 115 sales last month – its best January since 2007. Launched in August, it has now passed 1,000 sales.
Mazda Australia Managing Director, Martin Benders said: “We could not have asked for a better start to 2016. It certainly sets a strong foundation for the year ahead and keeps us firmly on track to post a new Japanese financial year sales record. After a record 2015, we believe there will again be strong interest across the entire Mazda range, bolstered by an increase in the supply of CX-3 to meet buyer demand and the arrival of a brand new Mazda CX-9.”