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MAZDA’S RECORD SALES STREAK CONTINUES

MAZDA’S RECORD SALES STREAK CONTINUES
September 20, 2017 webmazdam

Mazda has enjoyed its best April on record, adding to the new benchmarks set in the first three months of the year.

According to VFACTS figures released today, Mazda sold a record 8,461 new cars, SUVs and utilities last month breaking the previous record of 8,068 set in 2015. The tally gave Mazda a 9.7 per cent April market share overall, while Mazda’s sales are up 4.9 per cent up Year-On-Year (YOY).

Mazda’s April record follows three consecutive record-breaking months of over 10,000 sales, and is the eighth successive month that Mazda has set an all-time monthly record. In-fact, new records were set in 11 of the last 12 months.

Year-To-Date (YTD), Mazda has sold a benchmark 38,910 new vehicles, up 7.0 per cent YOY, and enjoys a 10.4 per cent slice of the Australian market. Mazda continues to be the second most popular car maker and maintains its position as the country’s leading full-line import brand.

Mazda again showed the strength of its range by recording new April records for Mazda CX-3, New Mazda BT-50 and All-New Mazda MX-5, while Mazda CX-5 had its second-best April result.

Mazda CX-3 – which arrived in Australia last March – had its best April ever with 1,604 sales. Accounting for almost 20 per cent of sales in its segment, and with 6,131 sales YTD, CX-3 is the nation’s most popular small SUV.

Mazda CX-5 remains Australia’s most popular SUV thanks to 1,675 April sales – its second-best April performance ever. Its 7,833 annual sales gives it a 17.9 per cent segment share.

The MX-5 juggernaut continues unabated with an April-record 185 sales. This means an astonishing 1,608 All-New Mazda MX-5s have been sold since its on-sale date last August. Put into perspective, the Roadster’s biggest calendar year was 2006 with 1,468 sales.

In support, New Mazda BT-50 had its best April ever with 1,057 sales, and Mazda6 maintains its place as the nation’s most popular mid-sized import under $60,000 with 314 sales.

With current CX-9 stock almost gone thanks to the impending arrival of Brand-New Mazda CX-9, buyers interested in Mazda’s family-sized SUV are urged to visit their local Mazda Dealership sooner rather than later.

Mazda Australia managing director, Martin Benders said: “At Mazda, we build high-quality vehicles that are stylish, fun to drive and safe. Our range continues to be top of mind thanks to these attributes and the outstanding experience offered to Mazda customers across the entire Mazda Dealership network.”

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