MAZDA SELLS A RECORD 114,000 VEHICLES, TOPS TWO KEY SEGMENTS, SECOND OVERALL IN 2015
With overall sales up 13.2 percent, Mazda 2 topped the light car segment, for the third year in a row the Mazda CX-5 was Australia’s most popular SUV – heading the medium SUV segment – and Mazda was the nation’s leading full-line importer for the 11th successive year.
Having set new benchmarks in nine of the 12 months across 2015, Mazda’s final 114,024 tally beat the previous best of 103,886 posted in 2012, and its full-year 9.9 percent market share was its highest ever slice of the Australian market.
In the final month of 2015, Mazda set a new December record of 9,708 car, SUV and utility sales. As of December’s second most popular manufacturer, Mazda’s 9.7 percent market share was assisted by an 11.2 percent Year-On-Year (YOY) sales spike.
Mazda’s passenger car range led the way in 2015 with 59,348 sales. Mazda 3 was one of the country’s most popular models with 38,644 sales, 3,445 of which were recorded in December.
Mazda2 – which is available as a hatch or a sedan – was the best-selling light car in December. Its 1,235 sales last month saw it leap frog all competition to be the best-selling car in its segment. With 14,511 retails in 2015, sales grew 8.1 percent YOY.
The All-New Mazda MX-5 has driven plenty of traffic into dealerships since its arrival in August. Now available with a choice of a 1.5 or 2.0 litre engine, MX-5 had its second-best month on record with 242 December sales which helped it reach 917 retails by year’s end – a record for five months of sales. Mazda 6 had 5,276 sales last year, maintaining its position as the country’s most popular mid-sized import under $60,000.
While Mazda is renowned for its passenger cars, it is its SUV line-up which is going from strength to strength with 41,176 sales last year.
Re-launched with a smart new look at the start of 2015, New Mazda CX-5 enjoyed its best year ever, with 25,136 finding new homes. Setting a December record 1,917 sales, CX-5 numbers are up 16.5 percent YOY with buyer interest continuing to rise.
Adding to the SUV range for the first time since 2012, Mazda welcomed the highly anticipated First-Ever Mazda CX-3 last March. In the industry’s fastest growing segment, Mazda’s small SUV posted 12,656 sales in only 10 months on the market – including 1,207 last month – making it the most popular car in its segment since launch. In support, Mazda CX-9 sold 3,384 large SUVs in 2015.
New Mazda BT-50 sales were up 3.4 percent YOY, recording 13,500 sales in 2015. Its best year since 2013, the BT-50 has one of the most popular 4x2s on the market, while small business interest in BT-50 has risen since the launch of Mazda’s BT-50 fleet programme.
Mazda Australia managing director, Martin Benders said: “We are of course delighted to have sold over 114,000 vehicles, we hadn’t quite forecast a figure that high, but the demand was there leading into Christmas. I’d like to thank the entire Mazda team and the Dealer network for putting in such a big effort in 2015. We are indeed fortunate to have such a strong range, but it’s everyone’s hard work, professionalism and dedication to the brand that has made Mazda such a success. We also thank all customers that have placed their trust in Mazda and purchased one of our vehicles. With the new year already started, there are plenty of great offers available on 2015 plated Mazda 2, Mazda 3, Mazda 6, CX-5, CX-9 and BT-50 to kick off our 2016 campaign.”